Digitization and AI in the cultural and creative sectors in Latin America: connections and peculiarities

Education and Research Session 2023

Chair: Jaime Alberto Ruiz-Gutiérrez, University of Los Andes, Colombia

The understanding of the context in which culture and creativity develop is an essential element leading to proper cultural management and policy development. Being cultural management a topic traditionally led by developed economies, its application to Latin American countries requires a further step of adaptation to the socioeconomic peculiarities and cultural characteristics of this context (Benavente & Grazzi, 2017; Borin and Rossato, 2020; Borin, Maietti and Rossato, 2020; Vega-Muñoz, Bustamante-Pavez, & Salazar-Sepúlveda, 2019). In the current scenario of increasing digitization and the use of AI and other technological tools and technologies, the reflection on cultural management, policy, and education in Latin America demands a further step, related to how these innovations can be properly applied to CCIs in these countries (Rueda Ortiz, 2022; Vinogradova, E., & Wagner, 2021) and how they are developing in comparison with the broader context of application of AI and digitization to culture and creativity in the world.

To stimulate this debate and advance knowledge on this topic, this track welcomes contributions related, but not limited, to the following research questions: 

  • What are the peculiarities of cultural management and policy related to digitization and use of AI in Latin America? 
  • To what extent does the use of digital tools and AI in cultural heritage management strengthen or hinder the identity of communities in Latin American countries?
  • What are some best practices for the interaction of the local and international dimensions of cultural policy and management based on digitization or using AI?
  • What are relevant case studies of AI and digital tools applied to cultural management educational and training programs in Latin America? 
  • How are AI and digitization impacting cultural heritage management, policy, teaching, and research in Latin America? 
  • In which of the creative and cultural industries in Latin America do digitalization processes have the greatest presence?
  • To what extent does the use of new technologies and artificial intelligence (AI) contribute to the loss of local distinctiveness and the standardization of management practices in creative and cultural organizations?

This track is related to the RIC – Research Interest Cluster “Management of cultural organizations and (heritage-based) economic development in Latin America”.

Main references

Benavente, J.M. & Grazzi, M. (2017). Public Policies for Creativity and Innovation: Promoting the Orange Economy in Latin America and the Caribbean, Available online: https://publications.iadb.org/en/public-policies-creativity-and-innovation-promoting-orange-economy-latin-america-and-caribbean (accessed: 20 April, 2023)

Borin, E., Maietti, F., & Rossato, L. (2020). International cooperation for the digitization of cultural heritage: emerging models and the legacy of the lock-down. Cultural management and policy in a post-digital world–navigating uncertainty, 208.

Rueda Ortiz, R. (2022). Education and Digitalisation in the Global South: A Reflection from the Colombian Case. New Explorations: Studies in Culture and Communication2(3). Retrieved from https://jps.library.utoronto.ca/index.php/nexj/article/view/39025

Vinogradova, E., & Wagner, N. (2021). Digitalization in Culture of Latin American countries. Latin America, (4), 85-94.

Vega-Muñoz, A., Bustamante-Pavez, G., & Salazar-Sepúlveda, G. (2019). Orange economy and digital entrepreneurship in Latin America: Creative sparkles among raw materials. In Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics (pp. 182-203). IGI Global.