2019 ENCATC International Study Tour

Batoula Bencheikh, born in Tafraoute, Amazigh region in southern Morocco, graduated from ESMODE school in Rabat. She began her professional career in swimsuit design and lingerie before achieving her childhood dream: launch of her "Gan Yan" brand. Through her chic, glamorous and timeless creations, she reflects the symbiosis of her plural cultures from which she draws her inspiration. For her, clothing is a vector of exchange between cultures. It carries with it the local fabrics and the local customs and habits: "I consider the dress as a crossroads of various influences, I like to bring to the local authenticity, the techniques and the esthetics of elsewhere". "Gan Yan" is the story of our humanist values, which means in Amazigh: "we are all the same".