4th ENCATC Working Group on Evaluation
Manchester, United KingdomJonathan Goodacre
Senior Consultant, International, The Audience Agency, UK
Jonathan
Goodacre is responsible for the international work of The Audience Agency,
which helps arts and cultural organisations to understand and engage with their
audiences. He also works on a variety of audience development and evaluation
projects in England, especially focusing on outdoor arts, festivals, cultural
tourism, rural touring and community participation.
Current
international work involves leading on the EU funded Adeste+, Connecting
Audiences and Asset projects for The Audience Agency. Other current and recent
work includes consultancy and training taking place in Austria, Bulgaria, Czech
Republic, Croatia, Finland, Greece, Iceland, Ireland, Italy, Macedonia, Malta,
Poland, Palestine and Sweden and contributing to the European Capitals of
Culture for 2020 in Rijeka (Croatia) and Galway (Ireland).
Jonathan is on the
steering committee of the ENCATC international evaluation working group, a
pedagogical team member of the European Diploma of Cultural Project Management
(Association Marcel Hicter, Brussels) and an accredited Action Learning
Facilitator.
Previously, he was
self-employed for seven years working as a trainer, consultant and manager for
a range of clients in the cultural sector, including the Arts Marketing
Association, Anglia Ruskin University and Metis Arts. Prior to this, he worked
for a variety of arts and cultural organisations, mainly focusing on marketing.
He was co-author of
‘Turning the Tide’ (Momentum 2007) and a contributor to 'Sustaining Cultural
Development' (Gower 2013) and 'Culture At The Edges' (Marcel Hicter 2014). He
has served on several boards including as chair of theatre company Hoipolloi
and on the committee of the Mill Road Winter Fair, Cambridge.
Expertise: audience
development, marketing, fundraising and evaluation consultancy; research and
data analysis; problem based learning; training, lecturing, facilitation and
mentoring.