4th ENCATC Working Group on Evaluation

Anne Torreggiani founded Audiences London in 2003 which became The Audience Agency in 2012, now an established national charity employing 50 people. Its mission is to support the cultural sector in becoming more audience-focused – and more relevant and resilient as a result. She has 25 years’ experience in the arts, as director of marketing and audiences with numerous UK cultural organisations - local authorities, theatres and festivals (including West Yorks Playhouse and LIFT) and, and then as a consultant, facilitator and adviser for agencies such as Arts Council England, British Council, the European Commission and a diverse range of cultural organisations in the UK (from The Albany, Graeae, Tamasha to Tate, National Theatre, Manchester International Festival) and internationally. Anne is a specialist in audience strategy, trends and patterns of public engagement and works across all artforms and museums and has special interests in non-traditional audiences and organisational change. She is a regular commentator and speaker on these issues. Her work includes devising numerous organisational development programmes with the aim of increasing and diversifying audiences, for individual clients and as funded programmes, including the roll-out of Not For The Likes of You. Recently, she co-devised the From Them To Us inclusive leadership programme and case-study research, and has been an adviser on a major new European Commission study on Excellence and Policy in Audience Development.