ENCATC Members Talk - Immersive technologies at the service of European culture and heritage: opportunities and innovation


Géraldine Bueken

XR4HERITAGE – 3 Plumes asbl

Experience strategist, producer and scriptwriter,  Géraldine works also as curator of STEREOPSIA, the World Immersive Forum.  Convinced of the power of fiction and edu-tainment in transforming audience’s mindsets and behaviours, she has developed her artistic, entrepreneurial and narrative skills over the last 15 years to create strong, influential media concepts, including highly successful ‘impact’ fictions and game shows widely broadcast in Morocco, Belgium and France.

In Belgium, she carries out her consultant activity with TROIS PLUMES Belgian non-profit organisation - which publishes books, organises events, produces immersive experiences and designs various pedagogic programmes (Comores, R.D.C, Tchad...) with the support, among others, of Unesco, Unicef, King Baudouin Foundation and the Nike Foundation...

She launches in 2021 the XR4HERITAGE label to advise decision-makers and cultural institutions in their digital policies through the design and implementation of large-scale immersive social experiences for the preservation and enhancement of heritage.