ENCATC Members Talks - How can we become better in audience development?

Mercedes Giovinazzo, holds a Laurea in Archaeology (Università degli Studi “La Sapienza”, Rome, Italy) and a Master’s Degree in Arts Management (École Supérieure de Commerce de Dijon, France).

Since 2005 she is director of Interarts. Her executive management responsibilities include: financial, organizational and institutional policy of the organization, including definition of operational areas and services, of local, national and international institutional relations, of the operational strategy, of internal and external communication, of the revision of the budgeting and accounting system, of human resources; strategic local and international positioning of the organization and identification of public and private partners and funders; supervision of the annual activity program; design and coordination of projects.

She has overseen the overall coordination of diverse projects, such as: Cultural rights to promote development and health – DECIDES in Spain, Latin America and Western Africa; European Expert Network on Culture – EENC in Europe; CulturalBase in Europe; EuroAmerican Campus for Cultural Cooperation and EuroAfrican Campus for Cultural Cooperation Communities of Practice for the Public Value of Culture – SouthMed CV in MENA countries; The Public Value of Culture for Social Cohesion and Urban Development in Africa – Culture at Work Africa in Sub-Saharan Africa. She was Board Member of the Teatro di Roma; president of Culture Action Europe, the European political platform for the arts and culture, and of the “Access to culture” Platform of the European Commission. She co-led the international campaign “The future we want includes culture” advocating for a more prominent role of culture in the UN 2030 Development Agenda. In 2018, she co-founded Disorderly Women – The Alliance of Women Leaders in Culture.

She has been Director of Services and Deputy Director of Customer Services at the Universal Forum of Cultures in Barcelona, Spain; Administrator at the Division of Culture and Cultural and Natural Heritage at the Council of Europe, in Strasbourg, France; and, director of the Mastère Européen Management des Entreprises Culturelles at the École Supérieure de Commerce de Dijon, France. Her mother tongues are: English, Italian, Spanish and Catalan. She is perfectly fluent in French. Author of articles and a frequent speaker at international conferences, she is highly skilled in both written and oral communication, in different languages.