On 27 October in Brussels, ENCATC held its 38th Cultural Happy Hour at the Ethno Tendance Fashion Week. This was a unique opportunity for 17 Cultural Happy Hour guests to discover the most exciting and largest event of its kind in Belgium around international, multicultural and inclusive fashion.
Now in its 6th edition, Ethno Tendance is a once-a-year event putting on the latest world fashion trends and inspirations inspired by African art and culture. It includes stunning fashion shows, artistic performances, works by emerging designers, contests for best new talents, a pop up store, a beauty corner, exhibitions, workshops, discussion panels and more.
ENCATC had a special presentation of Ethno Tendance by Farah Ridane and Julie Maricq from the event’s management team. They explained how the impressive 3-day event is put on entirely by a dedicated group of volunteers. The management team was also successful in fundraising more than 20,000 euros from sponsors. To attract the public, Ethno Tendance has to rely mostly on social media channels. Yet despite its small communication budget, the event attracted more than 3,400 visitors in 2017.