This research workshop is part of The Entrepreneurship in Culture in Burgundy-Franche-Comté Forum (Rencontres de l'Entrepreneuriat) is being organised by ENCATC member, the Burgundy School of Business. The Forum is part of the national dynamic forum initiated by the Ministry of Culture, with the support of the DRAC Bourgogne-Franche-Comté, the Regional Council of Burgundy-Franche-Comté, the Côte d'Or County Council. It is also connected to the European research network ENCATC for cultural management and training in cultural policies. The aim of the forum is to foster the development of cultural and creative entrepreneurship in Bourgogne-Franche-Comté via debates, education and networking for cultural and creative entrepreneurs.
In this year edition, the research workshop is dedicated to the theme of cultural heritage and entrepreneurship. Over recent years the heritage sector has been hit by cumulative cutbacks in public sector funding, reductions in visitor spend and increasing competition for visitors. At the same time, a multitude of new opportunities continue to emerge relating to technological innovation, new audiences and communication networks and new management approaches. In the context of this developing landscape for the cultural heritage sector, this workshop explores the increasing need for heritage organisations to become ever more entrepreneurial in their approach in order to increase their resilience to the changing environment and also to identify ways and means to build proile, audiences, income and opportunities to communicate the heritage at their heart. Through presentations by speakers who, in different ways, are involved with innovative approaches to the cultural heritage sector and through discussion, this workshop expects to identify some of the more entrepreneurial management practices of the heritage sector and to explore challenges and opportunities for future entrepreneurial actions.
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