ENCATC Academy

Perspective of Tourism and Cultural polices, and their potential to transform a city.

Welcome speech by Gema Igual Ortiz, Mayor of Santander & President of the Government Board at Ayuntamiento de Santander.

Gerald Lidstone, Director of the Institute for Creative and Cultural Entrepreneurship (ICCE) at Goldsmiths, University of London. 

GiannaLia Cogliandro Beyens, Secretary General at ENCATC.

Chaired by Herman Bashiron Mendolicchio, Coordinator of the Postgraduate Course on International Cultural Cooperation at the University of Barcelona

Miriam Díaz Herrera, Deputy-Mayoress for Tourism, Trade and Institutional Relations at the Public company for Tourism of Santander 

Animated by Ian King,  Visiting Professor at Istituto Marangoni & Parsons (New York) part of New School 

Venue: Caballerizas Reales Restaurant

Group exercices animated by Herman Bashiron Mendolicchio, Coordinator of the Postgraduate Course on International Cultural Cooperation at the University of Barcelona

Visit the collection in Archive Lafuente

By Rebecca Thonander, Communication Officer at NEMO

Animated by Ian King, Visiting Professor at Istituto Marangoni and Parsons (New York) part of New School 

Venue: Caseta de Bombas

By Claire Buckley, Environmental Sustainability Consultant at Julie's Bicycle (streaming) 

The digital age is one of the most pivotal and rapid transformations in human history. Digital technology is fast transforming arts and culture, bringing with it a multitude of creative possibilities and opportunities for audience engagement. This briefing report explores digital transformation and its environmental and social costs. It considers how the cultural community can make the most of the opportunities that digital transformation brings, whilst understanding the consequences of our decisions.

Animated by Ian King, Visiting Professor at Istituto Marangoni and Parsons (New York) part of New School 

By Claire Buckley, Environmental Sustainability Consultant at Julie's Bicycle (streaming) 

In this session Julie’s Bicycle will draws on new data, insights and case studies of good practice to support the arts and cultural sector to navigate environmental impacts and opportunities in the emerging digital landscape. The following aspects will be addressed:

• Environmental considerations and digital technology’s carbon footprint 
• Data and projections for energy use in the digital industry 
• Good practice case studies from artists and organisations 
• Recommendations for planning and measuring impact

Guided by Ian King, Visiting Professor at Istituto Marangoni and Parsons (New York) part of New School 

Venue: Caballerizas Reales Restaurant

Animated by Herman Bashiron Mendolicchio, Coordinator of the Postgraduate Course on International Cultural Cooperation at the University of Barcelona

Study Visit and talks with the local artists and creators to learn about their practices in embracing sustainability in their work.

Visit to Odette Álvarez Atelier. Cultural guided visit around the city (including art galleries). 

Animated by GiannaLia Cogliandro Beyens, Secretary General at ENCATC.

Venue: local restaurant Deluz. 

By Carla Figueira, Director of the MA in Cultural Policy, Relations and Diplomacy and of the MA in Tourism and Cultural Policy at Institute for Creative and Cultural Entrepreneurship, Goldsmiths, University of London

Animated by Carla Figueira, Goldsmiths University of London 

Case study 1. Prokultura & OTP bank presented by Nansi Ivanišević, Founder and President of Prokultura

Case study 2. Proyecto Pereda. Banco Santander presented by Susana Gómez San Segundo, Chief Strategy Officer at Fundación Banco Santander

Animated by Carla Figueira, Director at Goldsmiths, University of London

Group exercises animated by Herman Bashiron Mendolicchio, Coordinator of the Postgraduate Course on International Cultural Cooperation at the University of Barcelona

Presentation of the Center by the Director and group discussion on the public private partnership policy of the museum, and on the role of museum in city branding / make Santander an attractive city destination.

Session animated by:

GiannaLia Cogliandro Beyens, Secretary General at ENCATC

Herman Bashiron Mendolicchio, Coordinator at University of Barcelona 

Ian King, Professor at Istituto Marangoni and Parsons (New York) part of New School