Post-Covid social media strategy, a special 6-part series


6 creative ENCATC Breakfasts

Since the start of the pandemic, educators, researchers, cultural managers, practitioners, and policy makers are struggling to work digitally. The ENCATC Breakfasts are our commitment to help our members, our community, and our sector to address the challenges of working in a digital environment with the right and new skills and competences. 

Over the course of this 6-part series, we will go through a process to help you envision a post-Covid social media strategy. Using the idea of a digital festival as a starting point, we will build up knowledge and skills to create a meaningful digital event, that doesn’t overwhelm people. 

During our Breakfasts we will try and rip up the rule book and start again. We will try and come up with new ideas and split events into  Pre-promotion, then Live Broadcasting, and finally imagining what kind of long-term relationship we want with our audience. In our final session we will look at the potential of VR and AR for future events.

This special series will be led by Christopher Hogg, a playwright who uses the the medium of smartphones and technology to make sure his work gets to the widest audience possible. In 2018 he won best best BBC audio drama podcast for Rathband. This year he released Cassie & Corey - A musical about Eating Disorders, that is going to be used in schools. To balance the precariousness of playwriting, Christopher is a lecturer in Creative and Social Media at Royal Holloway.

Breakfast training calendar

Register to attend the Breakfasts individually or register for the entire 6-part series package! 

1. The Attention Economy & Festival Case Studies – 1 July 2021 at 9:30-10:30 (CEST)

How does Social Media work in an age of information excess? 

 2. Digital History & Curation - 8 July 2021 at 9:30-10:30 (CEST)

What does a  history of Social media tell us about the nature of the medium?  

 3. Live - 15 July 2021 at 9:30-10:30 (CEST)

The role of live social media broadcasting

 4. Fragments & Trailers & Headlines - 28 July 2021 at 9:30-10:30 (CEST)

 How to tell good stories online & brainstorming your festival idea

 5. Branding & Trust & Concept Testing - 29 July 2021 at 9:30 (CEST)

 Personal branding & Social Capital & Crowdfunding

 6. An Immersive Future - 4 August 2021 at 9:30-10:30 (CEST)

Digital Playgrounds and VR & AR and Podcast

 The ENCATC Breakfasts are done with the support of the Creative Europe programme of the European Union. 

Post-Covid social media strategy, a special 6-part series


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